What partner factors should be considered when entering a new market?
Release time:
2024-05-20
Choosing the right partner can greatly benefit business expansion and, in some cases, can even be considered an essential ingredient for successful business growth. Local partners can share valuable insights and understanding of the target market—insights that are truly invaluable—while international partners can provide the capabilities and expertise needed to enter the automotive business in the target market.
First, local partners are crucial for gaining a deep and thorough understanding of the target market. Local experts can assist companies in conducting the necessary research and completing the required documentation, helping them to understand the laws, regulations, standards, and practices that need to be known in that particular country or region.
Moreover, there are significant differences in cultural and labor environments across different markets. Wage levels, benefits, union activities, or other specific requirements may pose various challenges. Even if the target market is not far from the home market in terms of geographical distance, it may still differ substantially in culture. Therefore, if a car manufacturer’s market-entry strategy involves a substantial reliance on local labor or is heavily influenced by personnel from the target market, engaging local partners becomes absolutely essential.
Key words:
recommend reading